Aleph is an early-stage venture capital fund in the Israeli tech ecosystem. Its uniqueness lies in continuously redefining the kind of support and value companies can expect from a VC firm.
The goal was to create a brand that feels timeless and confident, but never self-centered. A brand that communicates authority while keeping the spotlight on the people building the companies.
The visual system was built to act as a flexible container for all of Aleph’s content and events. It allows Aleph to connect with both investors and founders, making them feel like they are part of an exclusive community built on trust and long-lasting relationships.
The pattern-based motion language was inspired by growth, connection, and the kind of magic that happens when networks open up and new opportunities emerge.
The goal was to create a brand that feels timeless and confident, but never self-centered. A brand that communicates authority while keeping the spotlight on the people building the companies.
The visual system was built to act as a flexible container for all of Aleph’s content and events. It allows Aleph to connect with both investors and founders, making them feel like they are part of an exclusive community built on trust and long-lasting relationships.
The pattern-based motion language was inspired by growth, connection, and the kind of magic that happens when networks open up and new opportunities emerge.
