Bizzabo: Reactions Feature

Bizzabo is a data-rich event experience OS that‭ ‬allows to manage events‭ in an in-person‭, ‬virtual‭, ‬and hybrid experience.

As a product that aims to create a meaningful experience, one of Bizzabo's goals is to encourage the users to be as much involved in a video session as possible.
The level of the participants’ engagement is an important data that Bizzabo measurs and provides to the customers on an ongoing basis.

(above: examples of engagement metrics measured by Bizzabo)

Problem

One of the biggest deficiencies in a virtual event experience is the lack of interpersonal communication.
The ability to get real-time feedback such as a laugh, cheers, or even a glimpse of a smile from one another, gives both the speaker and the audience the motivation and the sense that they are being heard.
This lack leads to passive users with low engagement and low average of time spent in a session.

Mission

To increse the level of engagement, and create a sense of belonging among users by encouraging human feedback loop during a session.

Solution

During a live session, eather virtual or in, any participant should easly react to the session and see how other participants react, in real-time.

Competitive Analysis

User Research

User Interface

The positioning of the reaction bar and audience stream in the video was quite a challenge. After a wide exploration, tests and prototypes, it was decided that the reaction bar will appear while hovering over the video area and disappear when leaving it, this way it doesn’t interrupt the session content.

Final Design

Organizer Side
When an event organizer creates a new session, he will have the ability to choose up to 6 reactions that best suit his session and define the order of appearance.

Attendee Side
When an event organizer creates a new session, he will have the ability to choose up to 6 reactions that best suit his session and define the order of appearance.

Desktop view

Mobile view

In-person event view

Rony Karadi

Info

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