Bizzabo: Product Animations

As a product that aims to create a meaningful experience, one of Bizzabo's goals is to encourage the participants’ engagement in a video session, as much as possible.
The level of engagement is an important data that Bizzabo provides to its customers on an ongoing basis.

The hypothesis was that adding animations will increase the exposure to the various features of the product, therefore, the average time a user spends in a session.

My role was to create a motion language that will introduce a liveliness and playfulness aspects to the product. A language that will reflect the friendly and upbeat personality of Bizzabo as a brand.

The result was a 27% increase in clicks on the various features tabs.