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TheGist
Product Redesign and Design System
thegist.ai
TheGist is an AI-powered platform designed for B2B companies to improve customer management and drive revenue growth.

The goal of this project was to redesign the product with a focus on empowering the company’s core objectives:
  • Turning noise into actionable insights
  • Providing AI-driven prioritization that makes it easy to identify what matters and who should act on it

To support these goals, I introduced several key improvements:
  • AI-suggested actions: a clear, intuitive way to prioritize the user’s next steps.
  • Customizable widgets: allowing users to build personalized dashboards tailored to their needs.
  • Enhanced tagging, prioritization & design system: improved hierarchy and reduced cognitive load.
  • Completion states: added the ability to mark action items as completed, improving task management.