
TheGist is an AI-powered platform designed for B2B companies to improve customer management and drive revenue growth.
The goal of this project was to redesign the product with a focus on empowering the company’s core objectives:
To support these goals, I introduced several key improvements:
The goal of this project was to redesign the product with a focus on empowering the company’s core objectives:
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Turning noise into actionable insights
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Providing AI-driven prioritization that makes it easy to identify what matters and who should act on it
To support these goals, I introduced several key improvements:
- AI-suggested actions: a clear, intuitive way to prioritize the user’s next steps.
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Customizable widgets: allowing users to build personalized dashboards tailored to their needs.
- Enhanced tagging, prioritization & design system: improved hierarchy and reduced cognitive load.
- Completion states: added the ability to mark action items as completed, improving task management.


